Doubleday & Cartwright wanted my help in redesigning the website of the award-winning production company Furlined.
I met with the founders and spent some time understanding their needs within the luxurious and understated confines of their LA office. The environment really nailed who they were, and I realized it was a great source of inspiration and identity to them. I saw the website as an opportunity to not only showcase their work, but house it deservingly in a digital experience that felt true to who they were and where they work. The focus of the site is strongly on their work, and graphic treatments reinforce the brand and identity.