Client: Gita
Agency: Imaginary Forces
Role: UX Lead / Brand Strategist
Piaggio Fast Forward, backed by the company that launched the Vespa, launched its first consumer product: Gita. The little spherical robot is meant to trail people on the go, carrying up to 40 pounds of their belongings.
Imaginary Forces hired me to help them with the creation of Gita’s website and app. I worked closely with Executive creative directors Peter Frankfurt and Tosh Kodama on Gita’s digital strategy. I was also in charge of leading UX work for Gita's website and app.
Brand Strategy
UX Creative Direction
UX Research
UX Strategy
UX Design