Agency: Imaginary Forces
Role: UX Lead / Brand Strategist
Piaggio Fast Forward
, backed by the company that launched the Vespa, launched its first consumer product: Gita
. The little spherical robot is meant to trail people on the go, carrying up to 40 pounds of their belongings.
hired me to help them with the creation of Gita’s website and app. I worked closely with Executive creative directors Peter Frankfurt and Tosh Kodama
on Gita’s digital strategy. I was also in charge of leading UX work for Gita's website and app.
UX Creative Direction