2Pac
2Pac
Client: 2Pac Estates
Agency: Double Day & Cardwright
Role: UX Lead / Senior Art Director
Doubleday & Cartwright wanted my help in redesigning the website of rapper and actor Tupac Shakur.

I met with 2Pac’s long time friend and manager Leila Steinberg and spent some time understanding the defunct rapper in a more intimate way. This gave me a great source of inspiration and helped me build a digital experience that would feel true to 2pac and his work.
USER EXPERIENCE
UX Creative Direction
UX Research
UX Strategy
UX Design
VISUAL DESIGN

Art Direction
UI Design
Interaction Design
Prototyping
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