Sony and the PlayStation team asked AKQA to redesign the PlayStation 5 product page. I was hired as a user experience director to help structure and lead the project with Creative Director John Whitlock. 

Part of the mission was to turn a very product centric page just displaying a few images and specs into a dynamic narrative around the core values of the PlayStation 5. After establishing the narrative pillars, processes and KPIs with the client and team, I laid out a foundation for the pillars to be broken down and articulated throughout the page into different cohesive sections.

The result is a page that not only delivers a hint into the new, exciting, and extensive gaming world that the Playstation 5 has offer, but it also is showcasing the technical edge and the strength of the hardware and accessories in an interactive and visual way. We were able to align all the business needs into a narrative that should be easy for the consumers to understand and hopefully delightful to experience throughout one long scroll.